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If pages near the bottom of the hierarchy are getting a lot of traffic, this suggests they may be more important to site visitors than you initially anticipated, and should therefore consider raising their profile on the site.
Similarly if there are top level pages getting little traffic, why is this? They might not be that important or at least not often viewed, but it could be the text is poorly written and turns visitors away.
Countries
If you have the data available, seeing the countries that people visit your site from can be very interesting – there might be a few surprises. If you find a large percentage of your audience comes from overseas then consider if you can do things to help them with your site – for instance displaying prices in more than one currency could be a good measure to take.
Sales Pages / eCommerce
With any sales process, it is critical that you map and track the most common paths to purchases on your site.
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