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eBay Takes Fashion Mobile With New iPhone App

Business Wire, July 16, 2010

SAN JOSE, Calif. — eBay (NASDAQ:EBAY), a leading online destination for fashion, today
introduces the eBay Fashion app for the Apple iPhone, delivering a
personalized shopping experience where shoppers can browse, buy and
virtually try on items from the worlds largest online selection of
new, designer, branded and vintage merchandise virtually anytime,
anywhere. The new app, available for free via iTunes, delivers
an enhanced tool for customers to shop fashion on eBay and unlock the
incredible value and selection available on eBays Marketplace, right
from the palm of their hand.

With eBays Fashion app, weve created a unique shopping experience
that consumers cannot get in front of a desktop computer, or even in a
brick and mortar store, said Steve Yankovich, VP of mobile platform,
eBay. Shoppers can browse the millions of clothing items on eBays
racks, build outfits to share with friends and evenvirtually try on
clothing without ever stepping inside a dressing room.

The eBay
Fashion iPhone app offers multiple features to help shoppers find
the perfect look and discover their personal style including:

• A Personalized Closet allowing users to add, store and curate
  favorite fashion finds in one place.
• An Outfit Builder enabling users to mix and match items from
  their Closet and virtually try them on to create unique looks.
• Social Media Sharing functions enabling users to share favorite
  fashion finds via Facebook, Twitter, and email.
• Direct entry to the eBay Fashion Vault offering instant
  access to new, fixed price clothing, shoes and accessories at great
  value through exclusive, limited time discounts on coveted designer
  brands so users never have to miss a sale.
• A Virtual Style Gallery showcasing the latest trends and
  fashions on the home screen in a slide show format. Users simply tap
  the picture of an item they like to search for similar items available
  on eBays Marketplace.
• A customized eBay account view from the fashion perspective through My
  eBay (Fashion), only displaying fashion listings to help users
  plan their wardrobe.

With more than 10 million downloads of eBays core iPhone application,
the company expects to generate $1.5 billion in gross merchandise volume
(GMV) through its mobile platform in 2010, making it a leading force in
mobile commerce; apparel is eBays number one mobile category in terms
of items sold, and number two in terms of mobile GMV.

eBays core
iPhone application, which is available free via iTunes in eight
languages and 190 countries, allows users to fully browse and buy
without leaving the application. The eBay
app for iPad debuted in the top 10 most downloaded free iPad apps
in the iTunes Store and delivers a dramatically different, visually
compelling shopping experience to browse and purchase the vast selection
of products available on eBay
iphone unlocking